Paso Robles-based photographer Dina Mande has photographed all things wine — vineyards, bottles, grapes, wineries, you name it. When she originally approached us, her site was categorized to show lifestyle, portraiture, food and spaces (mostly interior shots and landscapes), but her edit was focused mostly on the wine-based content. After speaking with her, I knew she was interested in attracting clients for travel work. We ultimately decided to move forward with a web edit for Dina, with the goal of presenting her work in a way that expanded her appeal and showed her ability to shoot varied subjects.
After looking through all of her work, I thought the best approach would be to create a gallery that alluded to travel through the hospitality and resort-themed images, paired with landscapes and lifestyle photos. This allowed Dina to appeal to more of the travel clients she’s interested in while still showing off her polished style. The main goal with the portraiture work was to infuse as many non-wine-related portraits into the gallery as possible to help further expand her allure for a more diverse group of clients, so I interspersed them with the portraits of people in wineries and vineyards.
The most difficult part was figuring out how we were going to present her most commercially viable images of wine bottles without it feeling repetitive. I came up with the idea of creating a “pairings” gallery by combining them with her food shots. I started with the images that had the lightest color palettes and the lighter food dishes (breakfast, appetizers, etc.) and transitioned into the darker wines paired with, the heavier foods.
The last gallery I worked on was her photos documenting the process of actually picking grapes in vineyards. I decided to sequence them in what felt like a chronological order from the beginning of the workday to the end made the most sense and did the best job of telling a story. We decided on “The Fruits of Labor” for the title because who doesn’t like a good pun?
Check out the before and after screencast of Dina’s site below:
To see her edit in action, check out Dina’s website.