by Peter Clark
May has come and gone, and another great promo has been mailed to clients. Now that summer is upon us, we felt it appropriate to pay homage to the youthful spirit of adolescence and the adventure seeking mindset—however misguided—that accompanies summer break. Printed by Modern Postcard, our latest promo showcases the work of Los Angeles-based photographer Jesse Rieser and his young daredevil bike jumper. I had Jesse give me some background on his work:
The image was created a while back for Santy Advertising Agency and their client, Phoenix Children Hospital: Urgent Care. The shot was a concept that came from Chris Cavaleri, the art director (who is now at David and Goliath in Los Angeles). The image was part of a campaign of two images selected for a PDN photo annual for best advertising of the year. This is an image that depicts common, dangerous, yet humorously familiar children’s activities.
I can attest to the fact that children engage in dangerous activities. I spent the majority of my summers days outside, attempting various foolhardy stunts with friends—some more successful than others. Childhood memories like those are what makes Jesse’s image so relatable, not just for me, but for people across the world. We’ve all done dumb yet memorable things in our lives, and that’s why his photo makes us look twice, and smile.
Here are a couple behind-the-scenes photos showing the two parts of the picture that were later stitched together for the final composite.
If you’re ready to take your marketing to the next level with print or email promos, reach out!