Publicity Pitch: Margo Moritz

Back in late May, Los Angeles-based photographer Margo Moritz reached out to us via email. She wanted to inform us of a project she was planning for the summer, a summer camp of sorts. I hadn’t worked with her before but became immediately laser-focused on phrases in her email like “empower young women,” “build confidence,” and “from the US to Morocco.” Margo’s plan, I felt, was a powerful one. One I was very excited to learn more about.

As you’ll see on our Published blog, we typically write about commercial projects completed by our member photographers. If something our photographers are doing is interesting (and we’re aware of it) but not assigned, we’ll try to post about it on our many social media channels or feature it on our Unpublished page. However, I found this particular project to be extremely timely and time-sensitive. The Girls Photo Club would begin in about a month. I wanted to get it in front of the appropriate audience.

So, I got to work. I wrote an article on Margo’s upcoming project. The article focused on the benefits of teaching young women technical skills. It also highlighted Margo’s unique attributes that would enable her to do it well. The accessibility of this club was also a key factor. Still, amid Covid and lockdowns, Margo would focus her efforts on telecommunication with the girls. After sending her a few more questions, I also delved into a few studies. These studies focused on young girls during these very developmental years.

I rushed it over to my editor, tweaked it here and there, and then ran it by Margo once more.

WOW. Wow, wow, wow. You are an incredible writer! I LOVE that you added the statistics of self-esteem and percentages in commercial photography. What a beautiful addition to the content – really takes it to the next level of impact.

I didn’t want to stop there, though. We like our content to be readily accessible to many different audiences whenever possible. In this instance, I knew that if we wanted to make a difference (however small). I would want as many publications within and outside the photo industry to be aware of this opportunity.

I started digging into our typical partners. First, I sent the piece over to DIYPhotography, Petapixel, and ProPhotoDaily. It was then also picked up by SeriouslyPhotography before NewsBreak and Flipboard shared it (mobile news apps). I also sent it to quite a few photography organizations focused on women in the industry, as I felt it would be applicable.

Thanks so much. It’s wonderful that it got shared on all those sites!

While the piece didn’t go viral, I was pleased with the number of eyes we got on Margo’s work and her vision. I think Margo was satisfied as well, enough to continue her teaching and mentoring journey.

I’m cooking up some ideas of shorter workshops I can offer throughout the year and will definitely do it again next summer. It was a blast, and they are such fast and eager learners, it was a big success.

See more of Margo’s work on her website.

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