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Barilla tapped Mary Beth Koeth to capture action shots of tennis star Coco Gauff, as well as still life images of food and products. Wonderful Machine helped bring the project to life from estimating through to on-site production.
A few months ago, we produced a project for Mary Beth Koeth to photograph Coco Gauff for her sponsor New Balance. We were thrilled to bring the team back together for another Shoot Production, this time with Gauff’s other sponsor, Barilla. We started by bidding on the project and having creative discussions with the art production team at Edelman. Ultimately, they gave us the green light for the production.
Our first order of business was finding a location. The US Open was quickly approaching. The visual assets we would create would be used to promote Barilla’s sponsorship with Gauff during the tournament. The location we chose needed to have a tennis court that looked similar to the one Gauff would be playing on at the US Open. The courts in Queens, NY are blue-colored hard courts (as opposed to grass or clay), with a green exterior. We were lucky enough to find that same court style at Lynn University in Boca Raton, FL. This location also happened to be close to where Coco Gauff resides and where Mary Beth is located in Miami.
While we sorted out logistics with the location, I assembled our previous dream team of crew to assist with the production. This included digital tech Javier Sanchez, assistants Jose Arizmendi and Rebecca Mendizabel, location manager Kassie Thweatt, and production assistants Lucas Haberman and Domino Narvaez.
Food and fashion were also paramount for this shoot. We had an amazing styling team, including food stylist Michelle Mauer, hair/makeup artist Nordia Cameron-Cunningham, wardrobe stylist Jessica Rosales, prop stylist Lisa Gigliotti, and prop assistant Anna Milczewski.
When the client added video to the shot list, we added videographer Lara Fox to the team to capture the b-roll for each of our still photo situations.
With a significant amount of pre-pro work accomplished, we were ready for the shoot day. We had a lengthy shot list to accomplish and we also needed to juggle Coco’s availability throughout the day while she accommodated multiple media interviews. We jumped through wardrobe changes and from tennis action to still-life shots seamlessly thanks to our seasoned crew and styling team.
Miami in the summer was…HOT, to say the least. Fortunately, we came prepared with tents, fans, a production RV, an air-conditioned staging area, and plenty of refreshments to keep everyone hydrated. The sweat was worth it in the end. The team walked away with great content to promote their sponsorship of a phenomenal athlete.
The agency art producer said,
We cannot thank you and MBK enough for such an amazing shoot. I’m not kidding when I say that was one of the most smoothly run sets that I have ever been on! You kept the trains moving and helped us execute everything perfectly.
See more case studies on our Shoot Production page.
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