The social media report for May 2021 shows just how much we’ve been hard at work this month. Balancing all six of our platforms can be tricky, but we’ve seen some great progress and hope to expand on these upward trends.
Our Pinterest account allows us the freedom to upload as many images a day to our boards as we want. Our boards feature photographic specialties and promote Wonderful Machine’s consulting services. Unlike our other platforms, Pinterest’s algorithm rewards posting multiple times a day, giving Wonderful Machine maximum exposure.
As on the site blog, one of the most popular is the Bio for Photographers board, which had 24,179 impressions, 1,038 engagements, 824 pin clicks, and 277 outbound clicks. If you are looking for some inspiration to create your bio, this board has great examples of creating an impressive one by following our Expert Advice: Writing a Photographer Bio article.
Our Food Photography board came in second with 3,417 impressions, 81 engagements, 69 pin clicks, and 11 outbound clicks.
On LinkedIn, our post following the Creative In Place: Wings emailer campaign garnered 466 people’s attention, and Angelo Merendino’s portraits of nurses for National Nurses month reached more than 380 people.
We have seen continuous progress building followers on Instagram, which is the industry standard in commercial photography. We are getting closer to having 15,000 followers.
Our most popular Reels on Instagram was a Behind-the-scene video from the Worcester, Massachusetts-based Amy Rose Productions with 1,674 views.
Our most popular image on Instagram, posted May 24th, was from the Mkushi, Zambia-based photographer Patrick Bentley, who captured this image of lazy hippos in the Luangwa River.
The second-most popular image, posted May 21st, was part of Seattle-based Chona Kasinger’s takeover. This post reached 1,811 people and has 128 likes.
Wonderful Machine also maintains a YouTube channel where we’ve published a host of playlists over the years, including Member Open House events, Unfiltered discussions, Web Assessments, and even Website Makeovers — to name a few.
Remember that every detail counts on a Print Portfolio, as you’ll see when you check out our videos on YouTube and find inspiration to create your own.
Although it’s not necessarily as popular among creatives as Instagram and Pinterest, Twitter is still a meaningful platform where many non-creatives can learn about our services. For example, during May, we published Little Rock, Arkansas-based photographer Karen E. Segrave’s latest work for Coulson Oil’s RoadRunner stores, “real people” shopping and working at the gas station convenience stores. This tweet earned 527 impressions.
Fuel Up: @KESPhoto‘s images for the Roadrunner Stores
— Wonderful Machine (@wonderflmachine) May 11, 2021