In today’s interconnected world, social media platforms have revolutionized the way we communicate, share information, and consume content. In the 21st century, these digital platforms have become an integral part of our daily lives. With billions of users actively engaging on social media, these platforms have transformed into vast oceans of data, presenting an invaluable opportunity for businesses and individuals alike. Social media analytics can unlock valuable insights, driving strategic decisions and enhancing engagement in the digital landscape.
Starting off the May recap with Instagram, we experienced almost 7k accounts reached, and 524 accounts engaged. Additionally, we have expanded our audience, welcoming 144 new followers.
This month’s best-performing post belongs to David Burlacu from New York with 2,487 impressions. He specializes mostly in Conceptual, Fashion and Portrait photography. His photo gained 2,049 reach and 152 likes.
The best reel performance came from Diego Martin, Trinidad And Tobago-based photographer, Anthony Scully. He specializes in Fashion, Lifestyle, Sport/Fitness and Portrait Photography, among other things. His behind-the-scenes reel from a recent photoshoot reached 2,149 accounts.
Our Pinterest account had a little setback of -9% in audience over the previous month, with a total of 123.76k Pinners. Additionally, we are counting 192k total impressions and almost 5k engagements. The top Parent Board of the month goes to the Photographer Specialties board. It gained a bit under 52k impressions and 2k engagements.
Our highest-performing pin goes to Ken Richardson from Somerville, Massachusetts. He specializes in Auto/Vehicles, Corporate, and Industrial, Science/Technology and Portrait photography. Andrew’s pin got 112 impressions.
Our Facebook account gained a little over 2K reach and 6 new followers. The most popular post of the month was actually a personal project by Parikshit Rao that was inspired by the Holi Festival in India. It gained 426 reach and 20 reactions. He is a Navi Mumbai, India-based photographer who specializes in Corporate, Celebrity, Food/Drink, and Landscape, Social Documentary and Travel photography.
Our LinkedIn showed a small but significant increase in monthly statistics. It counts a total of 3.7K followers, and 307 page views through May. Percentage-wise, we gained almost +3% more followers, and almost +2% more page views. Our most popular post this month is from Lee Runion and Jennifer Bostic. Together they make Black Horse Production, and they are based in Tampa, Florida. They specialize in Food/Drink and Lifestyle photography. This post gained 838 impressions and 31 clicks. We started testing different tactics for gaining traffic – through this post, and other social media platforms – which obviously had worked. For example, sharing the link in the first comment instead of in the caption. This leads the interested audience to take one more step – check the comments and click.
In some cases, Twitter gave us a better performance in May than April. We gained 108 profile visits, and 1,150 tweet impressions. The latter counts a +240% increase in compared to the previous month.
Our top tweet of the month goes to an article featuring Dunja Opalko‘s personal project with 144 impressions. This project is actually a series of portraits, paying tribute to mothers who thrive in the creative fields.
London-based photographer @DunjaOpalko has recently revealed a series of portraits, paying tribute to mothers who thrive in the creative fields.
👇 Read more below 👇 pic.twitter.com/z4dk6W5I2N
— Wonderful Machine (@wonderflmachine) May 11, 2023
Our YouTube channel is experiencing a slight decrease in its monthly statistics. It earned 492 views and 4.7K impressions this month.
Our best-performing video of the month was a short from Anthony Smith from Bellingham, Washington. Anthony specializes in Brand Narrative, Outdoor/Adventure, Sports/Fitness, and Still Life photography. He created a short but great compilation of shots that have gained 27 views.
As we continuously strive for fresh content, feel free to tag us on your Instagram reels. You may get the opportunity to be featured in a YouTube Motion Reel or Short.
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!