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During June we continued our ad campaigns managed by Google Ads. Our primary campaign is called Specialties and is designed around keywords that correspond to the specialties we use to categorize photographers.
In June our Specialties ad received 25,646 impressions, which means that Google search users saw our advertisements. From those impressions, our ad received 894 clicks (this counts the number of times users followed the ad to the site).
One demographic interesting to note is the different results when you compare impressions to clicks. As commercial photography has historically been a male-dominated field, it’s reassuring to see that at least as many women and men in the 25-34 age group — the next generation of commercial photographers — are clicking on the advertisement, even if the impressions still slightly lean toward men.
Check back next month to see how things have progressed!