One of my favorite aspects of photo editing is getting to see the personality of the photographer shine through in their imagery. Helping express their photographic voice with a thoughtful Web Edit is always rewarding. When Brooklyn, New York-based photographer Jena Cumbo approached Wonderful Machine to refresh the edits on her site, I knew this would be an opportunity to help craft something that expressed her personality and photographic style.
Jena shoots a lot of work for lifestyle brands, as well as New York fashion and culture publications. She has a unique portfolio consisting of Lifestyle, Fashion, and Portraiture imagery. Her work also focuses on street style, movement, and health. These are all important to her along with the community around the subject matter.
Since Jena already had a diverse range of engaging content that she shoots for brands and publications to pull from, she wanted to create an edit that would get her work in front of the right people, making sure she was putting her best foot (or photos) forward in her online portfolio.
Once Jena and I met to discuss our goals for the project, I set to work. We focused on crafting concise edits of her varied and unique images in a few separate categories. We also wanted to make sure that the galleries were cohesive and consistent with Jena’s photographic identity and appealing to the types of clients she wanted to attract more of.
After a series of edits, feedback sharing, and revisions, Jena and I landed on a polished-up presentation. The refined showcase would not only support her upcoming marketing efforts but also function as a solid framework to build upon as new work rolls in. Continuing to curate new work for a website is part of an ongoing process for every photographer.
It will always keep evolving, which is a good thing. And, at least right now, I feel like I have some stronger bones to be adding and subtracting from.