Web Edit: Tim Black

Embarking on a major revision to your website can be overwhelming. In addition to coming up with beautifully organized galleries and pruning away older work, it’s also critical to assess the organization of your site and ask yourself if your site’s navigation structure still makes sense and supports your current goals. When I began work with New Orleans, LA-based photographer Tim Black on a Web Edit the organizational aspect of the website was at the top of both of our minds.

When I first reached out to Wonderful Machine my site was a mess. Too many images and categories that didn’t make sense. I wanted a simplified, cleaner, and more to-the-point website that shows work specific to my current location and target audience.

Before Web Edit

We began by doing a series of Google meetings that allowed us to talk through each step of the process. When we dug into the navigational structure of Tim’s site, it helped us identify what our goals were for the web edit so that we could focus on specific changes. We chatted early on about the usual needs for streamlining the galleries and removing a few projects that were not as relevant to Tim’s current style, but we also agreed we needed to completely reorganize the navigation.

Tim had a “New Work” gallery on his website and this section had become a catch-all for most of the recent projects that Tim wanted to share but there was no clear structure that helped potential clients easily navigate the site. Additionally, there was no demarcation of specialties to help orient someone who may be unfamiliar with his work.

As we worked through the edits, we also had the opportunity to fold in a new brand narrative project that Tim recently shot for Swedish fishing apparel company Grundéns. We edited and organized the images in a dedicated gallery as part of a drop-down menu for his brand narrative work.

After Web Edit

In the end, the website came together in a way that clearly outlined Tim’s specialties. It shows off his ability to do brand storytelling and create strong lifestyle imagery, as well as to shoot stunning portraits and interiors. If you do a lot of things well, as Tim does, it’s critical to find a way to present your work in a way that keeps the overall experience of navigating through your site well-defined and directed. 

Here’s what Tim had to say about the web edit process:

Working with Honore was fantastic.  I enjoyed the video calls and the progress we made with each revision.

Peruse our other Web Edit case studies here, or check out our other Photo Editing services. If you’re ready to discuss an edit of your own, email us!