Back in 2016, John Davis reached out asking for help updating his web edit and print portfolio while relocating from Baltimore to LA. He had also wanted some guidance in selecting images for a new marketing plan. Luckily, we had just started offering a customizable Relocation Package service that he was able to take full advantage of. With this service, a photo editor and an account manager team up to ensure that all aspects of a photographer’s brand are ready for any move, across the country or the globe so that they’re ready to hit the ground running as soon as possible.
With John’s particular package, we worked on a Web Edit, a Print Portfolio Edit, image selects for new promotional materials, and emailers. We also worked on a prospect list build via Rachel in the marketing department.
First up was John’s web update. Although his site was already in good shape, he had new projects he wanted to selectively integrate into his galleries. At the time, he had all the work on his site divvied up into both specialty and project galleries, with a few sub-categories in each.
After spending some time looking through all the new work John sent over, I realized that it was going to make the most sense to completely restructure the way he had things organized.
More and more, we’re seeing clients interested in obtaining image libraries when they hire a photographer. With this in mind, we emphasized the strong narrative quality present in John’s project work. It was better than continue to divide images by specialty. We selected images that highlight specific specialties within each project. Also we curated the projects to show a vast range of clients and brands. We were also able to showcase John’s work in a much more streamlined and cohesive manner.
Once the Web Edit was taken care of, I worked on selecting and sequencing images for the print edit. Initially, John mentioned that although he would like to get a completely new book in the future. So far, he’d be working with his existing 11×14 screw post book for the time being. With this portfolio edit, it was important to showcase John’s work while highlighting his strengths and most commercially viable content.
As usual, we made sure that the book showed a variant of the work on his site. We also showed a more tailored collection of client-focused imagery. It was also important to keep in mind the format and length of the book, while making sure that the sequence flowed well without feeling repetitive. Since John was doing all the printing on his own, I also provided a print template guideline for him to use to make sure some images in the book utilized the page space differently.
John was really happy with the Web and Print edits and was able to get his site updated in just a few days following his move to California. Within weeks, he was working on pigment prints for his portfolio. He then sent them over for inclusion in our WM portfolio events.
Check out John’s full web portfolio edit below!
See more of John’s work on his website!