Marketing

Now that you have your marketing materials in place, it’s time to get them in front of the right clients.

marketing

CLIENT LIST BUILD

Our staff has the knowledge and experience to help you reconcile your interests and skills with the needs of the marketplace. We have the data and research tools to build a custom list that’s right for you. We’ll start with an evaluation of your branding, market positioning, and ideal clients to build a custom list of 50 contacts that are yours to keep

CASE STUDIES


PROJECT PITCH

Do you have a unique project that you’d like to pitch to clients? We can develop a strategy to identify and connect you with the best audience for it. If a client does decide to use your story, we can also help you negotiate fees and licensing based on the number of images and how they are used. This process would take an additional 1-2 consulting hours.

CASE STUDIES


CLIENT MEETING

If setting up meetings isn’t your favorite thing to do, we can do it for you. Whether you’re making a (post Covid) trip to the big city or you’d like to arrange meetings over Zoom, we can help you get in front of the right folks. First, we’ll create a hand-picked list of high-priority clients based on your interests and skills. Then we’ll send emails to schedule meetings for you. We can’t guarantee that we’ll be able to schedule any meetings as we’re at the mercy of the client’s availability. But historically, we’ve been able to arrange about three visits per session.

CASE STUDIES


FIND A REP

With hundreds of reps and photo agencies around the world, finding the one that’s right for you can be a challenge. Our marketing consultants can help you through that process. We will first evaluate your work and have a conversation with you in order to thoroughly understand your skills and interests and to establish whether you are ready to partner with a rep. With that in mind, we’ll screen our list of reps to determine which ones are most likely to be a good match for you. We’ll send personalized emails along with links to your website to each agent. We can’t guarantee that you will find a rep, however, if you do find a good match, we can help negotiate your contract for an additional fee.

CASE STUDIES


MARKETING MENTOR

Imagine having a savvy friend guide you as you grow your photography business. Marketing Mentor puts all the experience of Wonderful Machine at your fingertips. You’ll have a dedicated account executive working with you every month to help you focus on what’s important and to make steady progress. Our Marketing Mentors can help you:

  • Understand your strengths as a photographer
  • Understand your target market
  • Learn how to organize, edit, and sequence your portfolio and website
  • Learn how to research clients
  • Learn how to connect with clients on the phone and in-person

CASE STUDIES


MARKETING PARTNER

Team up with us for success! To grow as quickly as possible, photographers need a sustained effort of client research and outreach. Our marketing consultants can provide that consistent support:

  • We reconcile your interests and skills with the opportunities in the marketplace — thus establishing your brand.
  • We evaluate your marketing materials to ensure that they match up with your brand.
  • We’ll build a six-month marketing schedule for us to follow.
  • We build a list of clients who are appropriate for you.
  • Each month we contact prospects by phone and email to share your story. We report on our progress and we research new clients to ensure that our list is on target.
  • As needed we arrange portfolio meetings and offer quarterly emailers and/or print mailers.

CASE STUDIES


BRANDING & MARKETING (BaM!) PLAN

Our Branding & Marketing Plan is a quick and effective way to get a handle on where your career stands and how you might proceed moving forward. It starts with a conversation with one of our marketing consultants, to reconcile your interests and skills with the opportunities of the marketplace. Then, after reviewing your current marketing materials and marketing plan with our team of photo editors and designers, our marketing consultant will send you an in-depth, written analysis of your brand, our recommendations on how to improve your marketing materials and a custom marketing plan that spells out a specific course of action that you can follow for the next 6 months to move towards your goals. Finally, we’ll schedule a follow-up call with you to review that plan and answer any questions you may have.

CASE STUDIES


SEO AUDIT

SEO can be complicated for photographers, with constantly changing standards and image-heavy pages. In the audit our SEO experts take a deep dive into your website and identify your current SEO strategy’s strengths and weaknesses and provide a list of changes and explanations you can make to counteract penalties and improve your visibility to search engines.

CASE STUDIES


SEO IMPLEMENTATION

Frequently following from the SEO audit, our SEO experts will implement the changes suggested obtained in the SEO Audit for Photographers on an hourly basis.

CASE STUDIES


ANALYTICS START-UP

Where is your web traffic coming from? What parts of your site are clients looking at? How long are they staying on your site, what’s your bounce rate, and why is that important? Our staff can set you up with analytics tools that will help you gather that information and then train you to interpret it and how to take action based on it.


ANALYTICS REPORT

No time to track your web analytics? Let one of our experts compile all the relevant information and deliver a report to you on a monthly or quarterly basis. We can help you understand the sources of your traffic and make recommendations about changes you can make to increase your traffic from the right types of clients.


ALSO AVAILABLE

  • Web & Social Media Advertising
  • Marketing Audit
  • Relocation Package
  • Hourly Consulting