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Minneapolis Agency New Normal linked up with photographer Jim Henderson for their latest campaign for client Thor Industries, the parent company for several major RV brands such as Airstream. The assignment was two-fold– they needed to create a library of images promoting the RV lifestyle for several of their brands as well as create a video piece to be used on their website.
Jim Henderson was looking to be inspired and challenged, so he started searching for the perfect personal project. Through a series of seemingly random events and connections, Cuba came into focus…