In April, our website welcomed 12.0K Users who explored 44.0K pages, spending an average of 1 minute and 47 seconds engaging with our content.
The Reports snapshot section highlights key performance indicators of our website, including total Users, New users, and Average engagement time.
April saw a minor rise in site visits, exceeding our yearly average.
Analytics category | April 2024 | 12-Month Average | % Change |
Users | 12.0K | 10.6K | +13.2 |
New users | 11.0K | 10.6K | +3.7 |
Average engagement time | 1m 47s | 2m 07s | -15.7 |
Google Analytics offers an in-depth view of our Users’ demographics, including their location, gender, and preferred language.
The United States remained our top traffic source in April, accounting for 65% of visits, followed by the United Kingdom, India, Canada, and Germany.
Among cities, our largest user base is in New York, followed by Ashburn (Virginia), Los Angeles, London, and Chicago. Ashburn, with an increased number of Users from month to month, remains a mystery.
The Traffic acquisition report details how Users find our site.
In April, the main channels were Organic Search, Direct, Email, Organic Social, and Referral, detailed as follows:
Social media platforms directed 829 users to our site in April. Here’s the detailed breakdown:
Our website features publicly searchable directories for Photographers and Crew, and private directories (requiring login) for Clients, Agents, and Resources.
In April, our directories attracted 1.5K Users who browsed through 8.2K profile pages. According to Google Analytics 4 (GA4), navigating through 25 profiles counts as a single view.
Page | Users | Views |
Find Photographers | 1.3K | 5.9K |
Find Crew | 180 | 905 |
Find Clients | 30 | 1.1K |
Find Agents | 17 | 251 |
Find Resources | 11 | 19 |
In total, 12.0K Users visited our site in April, with 2.7K visiting the “Find Photographers” page. Of these, 1.3K Users searched for a photographer, leading to 5.9K photographer searches.
The “Find Photographers” feature offers two viewing options: List View and Gallery View, with Gallery View as the default on the homepage. However, selecting the Photographers tab from the Find menu switches the display to List View. The preference for List View over Gallery View indicates a trend towards more Users exploring photographer profiles in this format.
Type | Users | Views |
List View | 770 | 4.3K |
Gallery View | 538 | 1.6K |
Of those who visited the Find Photographers page, 1.3K Users interacted with photographer profiles, resulting in 5.9K engagements. Below is an analysis of these interactions.
Link Type | Users | Clicks |
Website | 688 | 3.8K |
248 | 1K | |
About | 115 | 398 |
72 | 210 | |
59 | 188 | |
Unpublished | 51 | 174 |
Agent | 13 | 31 |
Phone | 20 | 22 |
BTS | 14 | 20 |
Wikipedia | 2 | 4 |
A section of our site named Unpublished allows photographers to display projects that are available for licensing. This section can be accessed through the Read menu or directly from a photographer’s profile.
Page | Users | Views |
Unpublished | 97 | 175 |
The static sections under our site’s Consult and About categories received 44.5K views.
Page | Users | Views |
Stock | 67 | 72 |
Consulting Services | 96 | 125 |
Design | 85 | 156 |
Marketing | 127 | 242 |
Photo Editing | 94 | 158 |
Pricing & Negotiating | 430 | 635 |
Shoot Production | 387 | 633 |
Mission | 250 | 312 |
Team | 406 | 602 |
Successes | 77 | 98 |
Press | 31 | 34 |
Specialties | 79 | 107 |
Membership | 345 | 478 |
Jumpstart | 46 | 66 |
Terms | 31 | 32 |
Privacy | 11 | 12 |
Contact | 109 | 128 |
Our Published and Intel blogs attracted 13.2K views. The content in these blogs plays a dual role: it provides valuable information to our readers and assists in attracting new Users.
Below is an overview of traffic data for articles on our platform, monitored through their consistent URL framework. It’s important to mention that we do not track traffic to Photographer Spotlights or Case Studies because of their unique URL structures and our aim to showcase our members with Spotlights and our expertise with Case Studies, without concentrating on traffic metrics.
Page | Users | Views |
Expert Advice | 2.4K | 3.7K |
Listicles | 1.3K | 1.7K |
Specialty | 367 | 506 |
Crew | 348 | 476 |
The top 5 Photographer Spotlight articles in April were:
The top 5 articles on our Published blog in April were:
The top 5 articles on our Intel blog in April were:
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!