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Analytics: August 2023

BY Josip Hotovec 11 September 2023
Intel, Report Card, Analytics

In August, our website welcomed 9.2K visitors who viewed 133K pages. Each visitor spent an average time of 2 minutes and 12 seconds interacting with our content.

Reports Snapshot

The Reports Snapshot provides an overview of traffic on our website. It summarizes the total number of users, new users, and the average time spent interacting on our platform.

Reports Snapshot showing an overview of traffic on our website
WonderfulMachine.com’s traffic overview for August 2023 from Google Analytics 4

Relative to our 12-month average, we observed a slight uptick in website traffic for August, recording 9.2K visitors.

Analytics categoryAugust 202312-Month Average% Change
Users9.2K9.1K+1.1
New users8.5K9.1K-6.6
Average engagement time2m 12s2m 11s+1.4

Demographics Overview

The Demographics overview in Google Analytics 4 offers a complete breakdown of the characteristics of our website’s user base. It supplies information on their locations, down to the specific country and city, and also provides information about gender and language preferences.

the demographics overview for google analytics 4, august 2023
WonderfulMachine.com’s demographics overview for August 2023 from Google Analytics 4

In August, around 62% of our website’s visitors came from the United States, with the United Kingdom, Canada, India, and Australia coming next in line.

When it comes to key cities where our users reside, New York leads the list, followed by London, Los Angeles, Chicago, and Ashburn.

Traffic Acquisition

The Traffic Acquisition report provides essential information on how users are finding and accessing our website.

screenshot of user acquisition overview from Google Analytics 4 August 2023
WonderfulMachine.com’s user acquisition overview for August 2023 from Google Analytics 4

The main traffic sources in August were Organic Search, Direct, Email, Organic Social, and Referral.

  • Organic Search (52%): This category includes visitors who located our website via search engines like Google.
  • Direct (28%): These users accessed our site by manually entering our URL into their browser or using a bookmark.
  • Email (10%): This segment includes visitors who arrived through clickable links in emails, such as those from our MailChimp campaigns.
  • Organic Social (6%): It refers to the traffic originating from social media channels like Pinterest, Facebook, YouTube, and Instagram.
  • Referral (4%): These users navigated to our site by clicking on links found on other websites.

Social Media Traffic

The Social Media Traffic report shows the count of visitors who reached our website by clicking on links featured on our social media profiles.

For August, 526 users were directed to our site via different social media platforms. Here’s a breakdown of the traffic originating from these channels:

  • Facebook – 238
  • Instagram – 150
  • LinkedIn – 61
  • Pinterest – 56
  • Twitter – 13
  • YouTube – 8

Profiles

In August, a total of 1.3K users viewed a total of 6.6K profile pages (we consider 25 profiles to be a page).

PageUsersPages
Find Clients36832
Find Photographers1.1K4.5K
Find Crew154817
Find Agents15165
Find Resources15263

Our website had 9.3K users in August. Out of those 9.3K users, 1.7K users visited the “Find Photographers” page. Out of those 1.7K users, 1.1K users searched for a photographer.

Grid View vs. List View

We give clients two different ways to view our photographer directory. They can scroll through a grid of images or they can scroll through a list of profiles.

TypeUsersPages
List6333.4K
Grid4671.1K

It’s interesting that the number of people using the List view and the Grid view are not so different, but the people using the list view perform three times as many searches.

Photographer Profile Breakdown

We observed interactions from 719 users specifically with the photographer profiles. These interactions involved clicks on various elements like the website, email, phone number, Instagram and LinkedIn profiles, the about section, etc. Together, these 719 users accounted for a cumulative 5.9K actions. Below is an in-depth analysis of these engagements.

Link typeUsersClicks
Website5513.7K
Instagram187668
About104439
Email62301
LinkedIn45293
Unpublished3463
BTS1422
Phone99
Agent58
IMDB35

Unpublished

Photographers can share their self-assigned projects (that are available for licensing) on a section of our website we call Unpublished.

PageUsersClicks
Unpublished3463

Blog

Our blog articles and static web pages fulfill a twofold function. They not only provide useful information to our existing users but also act as searchable content to draw new visitors to our website. Our Published and Intel blog pieces garnered 33.5K views, whereas the rest of our website pages attracted 99.7K views.

PageUsersClicks
Published53448
Intel116441

Pages

Our assortment of static pages offers a foundational layer that guides users through the various dimensions of our business. From the inner workings of our Consulting Services, to our Mission and Team pages, these pages are the cornerstones that construct a 360-degree view of our brand.

PageUsersViews
Stock76251
Consulting Services95403
Design50239
Marketing120638
Photo Editing110503
Pricing & Negotiating3621.4K
Publicity44151
Shoot Production3091.5K
Mission2541.1K
Team3142.0K
Successes56233
Press28117
Specialties58243
Membership3501.8K
Jumpstart41190
Terms35124
Privacy1448
Contact91389

Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!

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1 610 260 0200
[email protected]
P.O. Box 790 Narberth, PA 19072
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