In December, 9.4K Users visited our website, browsing through 38.2K pages and spending an average of 1 minute and 47 seconds engaging with our site.
The Reports snapshot emphasizes key website metrics, concentrating on the total number of Users, New users, and their average time spent engaging with the content on our website.
Traffic on our website saw a decline in December, likely due to the Christmas and holiday season when many people were on vacation.
Analytics category | December 2023 | 12-Month Average | % Change |
Users | 9.4K | 9.3K | +1.1 |
New users | 8.7K | 9.3K | -6.5 |
Average engagement time | 1m 47s | 2m 14s | -20.1 |
This section of Google Analytics offers information about the locations, gender, and language preferences of our Users.
In December, most of our website traffic (61%) originated from the United States, followed by the United Kingdom, Canada, India, and Germany.
New York City topped the list of city-wise visits, ahead of Ashburn in Virginia, Los Angeles, London, and Chicago.
The constant increase in traffic from Ashburn is particularly interesting considering we have just two clients there — DXC Technology and Van Metre Companies.
The Traffic Acquisition report shows how Users come across our website.
In December our main traffic sources were Organic Search, Direct, Email, Organic Social, and Referral.
The analysis of social media-driven traffic shows that our website received 614 visits through our social media platforms. The breakdown is as follows:
Our website includes public directories that can be searched for Photographers and Crew, as well as private directories for Clients, Agents, and Resources.
In December 1.2K Users browsed through 5.6K profile pages (when a User scrolls through 25 profiles, it is counted as a View by GA4).
Page | Users | Views |
Find Photographers | 991 | 3.7K |
Find Crew | 136 | 713 |
Find Clients | 29 | 839 |
Find Agents | 18 | 164 |
Find Resources | 16 | 215 |
Of our 9.4K Users in December, 1.5K visited the “Find Photographers” page. These Users performed 3.7K searches.
Our photographer directory is accessible in two browsing styles: List View and Gallery View. The home page default is set to Gallery View, while selecting the Photographers tab under the Find menu will automatically present the List View.
Type | Users | Views |
List View | 579 | 2.7K |
Gallery View | 412 | 1.0K |
721 Users engaged with photographer profiles resulting in a total of 5.9K interactions. Below is a more detailed breakdown:
Link Type | Users | Clicks |
Website | 498 | 3.2K |
200 | 788 | |
44 | 372 | |
About | 99 | 265 |
62 | 257 | |
Unpublished | 42 | 145 |
BTS | 9 | 12 |
Phone | 9 | 9 |
Agent | 5 | 8 |
IMDB | 4 | 5 |
Our website has a section known as Unpublished where photographers can showcase their personal projects that are available for licensing. This section can be reached through the Read menu and or is also accessible from each photographer’s profile.
Page | Users | Views |
Unpublished | 101 | 489 |
The static pages on our website, mainly found in the Consult and About menus, received 38.1K views.
Page | Users | Views |
Stock | 41 | 46 |
Consulting Services | 58 | 86 |
Design | 76 | 88 |
Marketing | 109 | 202 |
Photo Editing | 103 | 154 |
Pricing & Negotiating | 297 | 437 |
Publicity | 34 | 50 |
Shoot Production | 297 | 437 |
Mission | 190 | 235 |
Team | 312 | 485 |
Successes | 56 | 57 |
Press | 22 | 21 |
Specialties | 61 | 105 |
Membership | 280 | 405 |
Jumpstart | 72 | 139 |
Terms | 21 | 23 |
Privacy | 8 | 8 |
Contact | 78 | 98 |
Our site’s Published and Intel blogs had 11.0K views. The articles in these blogs serve a dual role: they provide useful information to our readers and attract new visitors.
Below is a table showing the traffic for the articles on our website. We can easily track these thanks to their standard URL structure. We don’t track traffic for Photographer Spotlights or Case Studies. This is partly due to their varied URL structures and also because our goal with Photographer Spotlights is to showcase our members while Case Studies showcase our consultants, regardless of the traffic these articles bring in.
Page | Users | Views |
Expert Advice | 2.0K | 2.8K |
Listicles | 933 | 1.2K |
Specialty | 416 | 609 |
Crew | 299 | 416 |
The top 5 Photographer Spotlight articles in December were:
Our top 5 articles on our Published blog in December were:
The top 5 articles on our Intel blog in December were:
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!