In September, the analytics revealed that our website saw 9.3K Users who explored 135K Pages. On average, each User engaged with our content for 2 minutes and 15 seconds.
The Reports Snapshot provides an overview of the activity on our website, summarizing the total number of Users, New users, and their average engagement time.
Compared to our recent average, September saw a small increase in traffic.
|Analytics category||September 2023||12-Month Average||% Change|
|Average engagement time||2m 15s||2m 13s||+2.7|
The User attributes overview section in Google Analytics tracks the location, gender, and languages of our Users.
In September, 62% of our visitors originated from the United States, followed by the United Kingdom, Canada, India, and Germany.
The city with the most visitors was New York, followed by London, Los Angeles, Chicago, and Ashburn, Virginia.
It’s interesting to see that we got 186 visits from Ashburn. We have exactly two clients in our database who have offices there: DXC Technology and Van Metre Companies, so it’s a bit of a puzzle to find so many searches coming from there.
The Traffic Acquisition report shows how users find their way to our website.
The main traffic sources in September were Organic Search, Direct, Email, Organic Social, and Referral.
The Social Media Traffic report shows that 290 users arrived at our website by clicking links on our social media channels. Here’s the breakdown:
In addition to the public directories of Photographers and Crew that anyone can search on, we also have private directories of Clients, Agents, and Resources.
In September, 1.3K users viewed 6.6K pages of profiles (when a user scrolls through 25 profiles, GA4 records that as a View).
Of our 9.3K users in September, 1.8K visited the “Find Photographers” page. Of those users, 1.1K users performed a search.
Our website gives clients two different ways to view our photographer directory. Our home page defaults to the Gallery view and the Photographers tab in the Find menu defaults to the List view.
Notably, while a similar number of people use the List view and the Gallery view, those using the List view performed three times as many searches.
763 users clicked on some part of a photographer’s profile. These users collectively took 6.6K actions. Here’s the breakdown:
Photographers can showcase their self-assigned projects, which are available for licensing, in a section of our website called Unpublished. It’s accessible from the Read menu as well as from each individual photographer’s profile.
Our Published and Intel blogs received a total of 34.4K views. The articles on our blogs provide two benefits: they offer valuable information to our readers and they provide searchable content that draws new visitors to our website.
In the table below, you’ll see traffic for the articles we write attracts new visitors to our website (in addition to providing valuable information to all of our readers). It’s easy to track these articles because they all have a consistent URL structure. We don’t track the traffic to Photographer Spotlights or Case Studies partly because they don’t have a consistent URL structure, but also because we write Photographer Spotlights to promote our members and we write Case Studies to promote our consultants (which we do irrespective of the traffic).
The top 5 Photographer Spotlight articles in September were:
The top 5 articles on our Published blog in September were:
The top 5 articles on our Intel blog in September were:
The static Pages on our website (most of which live in our Consult and About menus) attracted 100.3K views.
|Pricing & Negotiating||300||1.2K|
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!