It’s been an exceptionally hot summer for many of us, and our Client Outreach team — consisting of Andrew Souders, Larry Westler, Laura Wontor, Bryan Sheffield, and Craig Oppenheimer — has been on fire updating client records for companies and individuals in our ever-growing database.
In July, we added 283 new companies and 168 new people to our client database. We also updated 1,817 companies and 3,032 people, and sent out 218 emails to photo editors, creative directors, art buyers at publications, agencies, and brands around the world. Let’s take a closer look at the roles within Wonderful Machine’s client outreach team and see what they’ve been working on.
Andrew was researching and updating Client brands and the people who work there saying, “One thing that’s been interesting is researching the connections these brands have as either children or parent companies, and seeing how the company structuring ties them together.”
Laura is in the process of researching creative agencies for us. She is currently reviewing the 2500 biggest agencies in the world, to make sure we have them all on our list. Many of the biggest agencies are known as “network agencies” and they in turn own many other agencies, which we are also reviewing and selectively adding.
Larry is working on our Oldest Promoted process, where instead of finding member photographers who match up with a particular client, Larry goes through our list of member photographers and finds a client that’s appropriate for them. This process helps ensure that all of our photographers get the attention they’re paying for! Larry said, “I did have a few encouraging responses this past month – mostly just people saying they like the photographers’ work and will keep them in mind for future projects.”
On the production side, Bryan and Craig were hard at work as usual, orchestrating projects with a wide variety of clients: Berlin Cameron agency reached out and hired Bryan to produce a stills/motion campaign for a large international beverage brand.
Craig connected with Merkley and Partners to discuss a project for Vans in West Virginia, and with a large financial company to discuss streamlining their headshot needs with multiple photographers around the world. He also connected with Marriott Resorts to discuss projects for one of their affinity programs. In addition, we bid on a project for Mavis Discount Tires through McGarry Bowen, bid on a project for Colage Communications to document a construction project in Australia, and are bidding on a project with TBWA Mexico for a large Insurance company. Finally, we will soon be completing the shoots for Leading Hotels of the World in Turks and Caicos with photographer Bryce Boyer and in Brazil with photographer André Klotz.