Recently, I had the pleasure of working with Kevin Garrett — a Marietta, Georgia-based photographer. It’s true what they say about southern hospitality, Kevin was as sweet as a Georgia peach! He came to WM looking to take his brand to the next level and we suggested he start with a new, hip, and modern wordmark.
Unlike many photographers who are rethinking their brand, Kevin came prepared with a color palette and a clear direction that he wanted to go in. Before we even got started on the concepts, Kevin let me know that he wanted an orange/brown mark with a simple design. We got to work right away with the first drafts. Here are a few of my favorites:
After that round, we made note of what Kevin liked and continued onto the second round, where we incorporated more ideas that inspired Kevin along the way.
The winner from the second round was this modern, clean mark:
It was a joy getting to work with Kevin, and we were both excited about how his final Wordmark came out. Visit his site to see how it looks in action.
See more of Kevin’s work on his website.
Further Reading:
Read more about Kevin Garrett on our Published blog.
Let us help you Find Photographers, source Stock Photography, Produce Your Shoot — or just reach out to hear more!