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New Jersey-based Raquel Langworthy, specializing in lifestyle as well as home & garden photography, got in touch with us at the end of the summer for a fresh emailer design. Having never gotten an emailer template designed before, Raquel was ready to ramp up her email marketing strategy.
With a new baby on the way, Raquel wanted to get started with the design as soon as possible. That way, when all the amazing chaos of a new baby arriving finally drew to a close, she would have a template that was ready to go for her to send updates to her followers and prospective clients.
Raquel has a vibrant and lively approach to her work — the colors are strong, the lights are bright, and everything is clean and crisp. Her photographs have a sense of positive energy to them and you’re left smiling, even if you’ve only been looking at a kitchen. She also has excellent branding: Raquel herself has a design background.
We started by discussing with Raquel what she wanted her emailer to do. She mentioned promoting the content on her blog, as well as allowing some space to include snapshots of her most recent projects.
With that in mind, we began putting together multiple different options for Raquel’s emailer:
The above versions of the emailer used home & garden-based photos. The versions below used lifestyle/travel-based photos. Both versions feature similar layouts with some slight variations in design.
After mulling over the options, Raquel proposed a combination: she liked the presentation of her logo on a white header like some of the iterations, but overall, she preferred the first Home & Garden option. After discussing some refinements, we decided that we could add a few more photos as well as adjust the footer design to keep everything balanced.
While discussing these with Raquel, she mentioned that her website was hosted through Squarespace. Around this time, Squarespace had just launched their E-Marketing Services for those who already had a website hosted on their platform. Although the design was originally done with MailChimp in mind, we knew that Squarespace’s interface would not only be better for Raquel to manage but would also allow for a seamless blog integration.
While the final design had to be tweaked slightly to fit Squarespace’s beta algorithm, it turned out to be a fantastic e-blast! This was Wonderful Machine’s first time working with Squarespace’s E-Marketing, and after such a great experience, it’s definitely a service we plan on continuing to use in the future.