Emailers: February 2022

February 2022 was a whirlwind of a month! We started it off clinking glasses in Creative in Place: The Hard Stuff and ended on a chill note with Creative in Place: Surf’s Up. As Alan Jackson and Jimmy Buffet said, “It’s 5 o’clock somewhere”, and this month, that somewhere was very much the beach.

You can find companion articles for these emailers, Creative in Place: The Hard Stuff and Creative in Place: Surf’s Up on our Published blog. Here are the analytics:

• Cheers! We sent out The Hard Stuff, which featured spirited drink images of alcoholic beverages and cocktails to 16,596 clients, with an average open rate of 22.4% and a way lower-than-average click rate of .3%.
• Cowabunga! Our Surf’s Up! emailer made its way to 17,345 clients. The open rate was a radical 42.8%, with a click rate of 3.5%, which is totally higher than average.

Need help with your email promotions? Reach out to our project managers.