The brands’ team started the new year motivated and eager to speak with new clients. Pat led the outreach portion while Claire and I tackled research, adding new companies and people. In all, we made a total of 631 calls, sent 962 emails which resulted in 119 connections. We also added 554 new companies and people to our database.
Two of the connections our team made led to Portfolio Events with the World Wildlife Fund and United Way. These connections sent Pat down to Washington DC for two days to show our photographer portfolios and production case studies. The meetings were a success and Pat headed back to PA with some great new relationships that are sure to generate some work for photographers in the future.
Associate Producer Pat Meehan chats with a client.
When reaching out to potential prospects, one of the primary goals is to engage with them and schedule a more in-depth phone conversation highlighting our production capabilities and photographer directory. Claire did just that with senior brand manager Kristi Metrick at Young Innovations. During the call, Kristi explained that she had a variety of photography needs ranging from product shots for e-commerce to more glamorized images for campaigns and signage. Young Innovations also has a strong need for motion work including information on new products, testimonials and behind-the-scenes of the manufacturing process. The call ended with a request for a bid on a motion project!
Lastly, our team connected with Paula Acton, the Corporate Communications Manager at W.C. Bradley Co., made our Branch Manager Tilly’s tail wag.
Thanks so much! I will certainly keep you in mind for any future projects. P.S. Great bio on Tilly, your branch manager!
That wraps things up for our brands’ team this month! Check back in next month to see how we’re doing.