by Amanda Friend
Love is in the air. Or is that just powder and dust? This February, we fell hard for Phoenix-based photographer King Lawrence‘s self-portrait. That’s right! King not only took the picture, but he’s also the subject too. Once again printed by Modern Postcard and sent to 2980 creatives across North America, we hope this mailer will crash into creatives’ hearts and have them falling for us.
Luckily, King came to no harm while making this photo. The setup was actually created with a trampoline and powder. King explains:
This image is a self portrait that was taken during the initial testing phase for a new series I’m working on with athletes. I’ll be shooting athletes that are comfortable falling through the air, i.e pole vaulters, divers, gymnasts, skydivers, snowboarders, etc. I personally have history with these sports which is why I’m so interested in shooting these types of athletes.
We constructed a custom trampoline set with a 20′ high backdrop. There are 6′ and 12′ platforms to jump from (athletes choice right after he/she has signed the liability waiver). So far this project has been a blast! We make a huge mess and my kids love it. Currently we’re working with different colored powders and backdrops to give each athlete their own color space to work with.
Here’s a behind-the-scenes video from the series:
If you’d like to check out all of our past print promos, see them here.
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