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Despite a star-studded month of content ranging from Christina Aguilera to Kevin Hart, February saw only minor increases across our social media platforms. And while Twitter lost some momentum, Pinterest seems to finally be waking up again from a post-holiday slumber.
Our Instagram account picked up a little speed after the slow month of January, with impressions raising +13% to 26K. Profile visits saw a nice increase as well, up +23% to 971 visitors. Our interactions (likes, comments, etc.) also increased about 35% to 1.1K — and we love to see what you’re up to, so continue tagging and talking to us on IG!
Meanwhile, raise a glass for the best performing post of the month: Creative in Place: Hard Stuff! Featuring 10 different photographers fluent in the art of photographing the cocktail, the post gleaned a reach of 2.1K with 191 likes:
Our second-best performing post of February goes to Bend, Ore.-based Peter Dawson, with an ethereal image from a desert night shoot with gymnast and model Manon Chaney. The post garnered a reach of 1.1K, with 70 likes:
Our top IG Story of the month celebrated Lunar New Year, with Washington, D.C.-based Scott Suchman‘s image of a man lighting incense at the Man Mo Temple in Hong Kong, welcoming the Year of the Tiger. The Story saw a reach of 262:
February was still a little slow over on our Pinterest account, with only 129K impressions and 4K engagements. With 308 outbound clicks though, at least some photographers were still seeing a little love!
But ladies and gentlemen, the streak has finally been broken! Home & Garden, the most popular board for the past several months, was dethroned this February by our Bios for Photographers board, which pulled in 12K impressions! Check it out to peruse some of your favorite photographer bios, and if you’re still hungry for knowledge, give our Expert Advice: Writing A Photographer Bio article a visit.
Another change in our Pinterest world this month, though, was introducing Pins for our Intel blog posts. The algorithm seemed to welcome this (those familiar with Pinterest won’t be surprised — it’s a blog post paradise!) rewarding Chicago-based Zoe Rain‘s pin with 79 impressions. And who could resist Christina Aguilera? Fans can read up on Zoe’s experience working on the Santo music video on our Published blog, but in the meantime, here’s the winning Pin:
Facebook generally enjoyed fairly neutral numbers in February, with 1.6K reach. But move over, Christina fans. A totally different celebrity stole the show over on Facebook.
Arlesey, U.K.-based photographer Michael Leckie took the promo images for “Jools’ Annual Hootenanny,” a New Years’ Eve musical variety show that has aired every year on the BBC since the early 90’s, presented of course by the famed Jools Holland. Our sharing of the corresponding spotlight article saw a reach of 559, with 14 reactions (likes and comments):
The matching Facebook Story also came out on top, with 76 views:
While LinkedIn saw a minor drop in page views to 318, we did manage to gain 44 new followers — a +25% increase compared to January.
The post with the most impressions was…drum roll…once again, Michael Leckie‘s promo images for “Jools’ Annual Hootenanny,” with 858 impressions:
Yet the post with the largest CTR (click-through rate) at 3.5% was Honolulu-based photographer Marco Garcia‘s spotlight article featuring comedian Kevin Hart in Waikiki Beach:
While February on Twitter saw a dramatic drop in profile visits to just 582, we also saw slightly increased impressions, bumping up to 5.6K.
The top tweet with 285 impressions goes to Nairobi-based photographer Tobin Jones and his Unpublished project, “Super Grannies,” a collection of NFT trading cards depicting individual members of the Shoso Jikinge self-defense society. People certainly loved those grannies!
Unpublished: Tobin Jones Celebrates Nairobi’s Super Grannies 📸 @tobinbjones
See more of the project: https://t.co/wlIfM5k7ai— Wonderful Machine (@wonderflmachine) February 17, 2022
Our top mention of the month came from our friends over at Photojournalism News, with 6 engagements. They had shared Bogota, Colombia-based photographer Jorge Oviedo‘s visit to a military base camp in the mountains of Colombia, to document the day-to-day lives of military personnel. Read more of the story here, or check out the tweet:
SOHO MAGAZINE: Demining With Colombian Soldiers by Jorge Oviedo https://t.co/0XS2aZfNx7 @RevistaSoHo @wonderflmachine #photojournalism #photography #journalism
— Photojournalism News (@PJournalismNews) February 18, 2022
YouTube saw slightly higher numbers this February, with 392 views and 6K impressions (+14%).
Check out the before-and-after videos of New Orleans, LA-based photographer Tim Black‘s recent web edit with Honore Brown: