For March, we continued working with Google AdWords and opted for a month-long run of a specialty-targeted campaign. We originally started this campaign at the end of February and decided to let it continue through March to drive more targeted traffic to our member listings.
The keyword list consisted of all our photographer specialties, as well as a few general search tool terms. There are a lot of different ways to customize your campaign; one of the things you can do is schedule your ad to appear only during the most appropriate times. When we first started our campaign, we looked at the specific times our keywords were being searched and narrowed down our schedule to fit within those optimal times.
You can check out the ad below:
This ad generated 496 click-throughs and 137,219 impressions. Each consumer browsed an average of 4 pages per session. This is great news, as multiple-page browsing is a good indicator that the traffic you are generating is valuable, relevant, and appropriate. You can see the stats below:
Check back next month to see how our next campaign is going!
And if you have any questions feel free to reach out.
Interested in starting a campaign for your own site? Reach out and let us help.