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SEO Audit: Joe Schmelzer

SEO Audit: Joe Schmelzer

Ashley Vaught 16 September 2022
LA-based photographer Joe Schmelzer had us conduct an SEO Audit of his website despite enjoying a very strong domain authority rating. What did SEO specialist Ashley Vaught find?
Web Ads: June 2022

Web Ads: June 2022

Ashley Vaught 14 July 2022
Over June we saw significant changes in the ad groups that were more or less effective. Our Locations ad group was not as effective as the Specialties ad group, which was the opposite of the previous month.
Analytics: June 2022

Analytics: June 2022

Ashley Vaught 12 July 2022
During the June 2022 we continued to migrate our analytics to GA4, and the site WonderfulMachine.com saw improvements in most of the key indicators.
Web Ads: May 2021

Web Ads: May 2021

Ashley Vaught 14 June 2022
During May Wonderful Machine continued its Google Ads campaigns, which in turn drove 15% of the traffic to our site. Each of the three ad groups did well, with the locations ad group winning the lion’s share of impressions and clicks.
Analytics: May 2022

Analytics: May 2022

Ashley Vaught 8 June 2022
With the migration of Google Analytics from UA to GA4, we have been thinking about how to change our monthly analytics report.
Web Ads: April 2022

Web Ads: April 2022

Ashley Vaught 17 May 2022
Bringing showers and warmer weather, April also planted the germ of innovation as we created a new ad group for our Google Ads campaign.
Analytics: April 2022

Analytics: April 2022

Ashley Vaught 9 May 2022
Google Analytics for WonderfulMachine.com were quite schlimm, as the Germans say, for April 2022. That means not good. However, the blog saw improvements. So with the ups and downs, we learn that the ship does rock with the tides.
Web Ads: March 2022

Web Ads: March 2022

Ashley Vaught 19 April 2022
During the month of March we made some changes to our daily budget which resulted in dramatic increase in clicks and impressions and a concomitant increase in the cost of our ads, while the CPC, or cost-per-click, did not decrease proportionally
Analytics: March 2022

Analytics: March 2022

Ashley Vaught 13 April 2022
Due to some changes in our web ads campaign, Wonderful Machine’s analytics numbers were pretty rosy during the month of March.
SEO Implementation: Scott Suchman

SEO Implementation: Scott Suchman

Ashley Vaught 6 April 2022
After his SEO Audit, Scott Suchman’s SEO implementation addressed his site’s metadata and other factors. Within months his primary search keywords had him in the top 10 results!
Web Ads: February 2022

Web Ads: February 2022

Ashley Vaught 16 March 2022
During the month of February we saw fewer clicks and impressions on our Google Web Ads campaign than we saw during the month of January.
Analytics: February 2022

Analytics: February 2022

Ashley Vaught 9 March 2022
During the month of February 2022, Wonderful Machine saw a decline in some of the same numbers that it celebrated only a month ago. What a difference 28 days can make!
SEO Audit: Scott Suchman

SEO Audit: Scott Suchman

Ashley Vaught 25 February 2022
Washington D.C.-based photographer Scott Suchman wanted to maximize his site’s web presence through an SEO audit. Wonderful Machine consultant Ashley Vaught was happy to oblige.
Web Ads: January 2022

Web Ads: January 2022

Ashley Vaught 10 February 2022
During January 2022 our Google Ads campaign saw fewer clicks, fewer impressions, but an increased conversion rate and a lower bounce rate!
Analytics: January 2022

Analytics: January 2022

Ashley Vaught 8 February 2022
January 2022 saw gains in the numbers of users to wonderfulmachine.com as well as all of the features of the site.
Photographer Bio: Luis Erazo

Photographer Bio: Luis Erazo

Ashley Vaught 2 February 2022
Photographer Luis Erazo needed a compelling photographer bio for his website and he turned to Wonderful Machine for help. Ashley Vaught composed a strong bio that captured his experience.
Web Ads: December 2021

Web Ads: December 2021

Ashley Vaught 11 January 2022
During December, we saw the number of clicks and impressions decrease in relation to the preceding month. This is not surprising because December is a month where business seems to enter a kind of lull.
Analytics: December 2021

Analytics: December 2021

Ashley Vaught 7 January 2022
According to December 2021’s analytics, the quantity of users and pageviews decreased in relation to the previous month, but almost all of the quality indicators for the website showed improvement!
SEO Audit & Implementation: Alicia Stepp

SEO Audit & Implementation: Alicia Stepp

Ashley Vaught 28 December 2021
Fashion photographer Alicia Stepp works with Wonderful Machine consultant Ashley Vaught to perform an SEO audit of her elegant WordPress website. After the audit, Ashley identified some areas for improvement and she implemented some of his recommendations on her site.
Expert Advice: Writing a Photographer Bio

Expert Advice: Writing a Photographer Bio

Ashley Vaught 14 December 2021
A website bio for photographers can act as a first impression for clients. Here are some tips and examples that can help you make your first impression a good one.
Web Ads: November 2021

Web Ads: November 2021

Ashley Vaught 9 December 2021
Wonderful Machine uses its Google Ads campaign to promote our photographer directory, and during the month of November, the ads were not as effective as they had been in October, but are showing longer growth.
Analytics: November 2021

Analytics: November 2021

Ashley Vaught 3 December 2021
During November Wonderful Machine’s website saw modest increases in certain areas and modest decreases in others. It was neither the best nor the worst of times.
Analytics: October 2021

Analytics: October 2021

Ashley Vaught 9 November 2021
Despite warmer than usual temperatures, October’s analytics report showed that photography clients were busy searching our website for photographers — all traffic indicators were in the pink, as they say.
Web Ads: October 2021

Web Ads: October 2021

Ashley Vaught 5 November 2021
During the month of October the ads were especially effective: our Specialties ad group increased the number of clicks by +440%.
SEO Audit & Implementation: Evi Abeler

SEO Audit & Implementation: Evi Abeler

Ashley Vaught 18 October 2021
SEO celebrity Evi Abeler’s website promotes her food photography well, but our SEO audit discovered a shocking security lapse. Our subsequent implementation work fixed the problem.