Over June we saw significant changes in the ad groups that were more or less effective. Our Locations ad group was not as effective as the Specialties ad group, which was the opposite of the previous month.
During May Wonderful Machine continued its Google Ads campaigns, which in turn drove 15% of the traffic to our site. Each of the three ad groups did well, with the locations ad group winning the lion’s share of impressions and clicks.
Google Analytics for WonderfulMachine.com were quite schlimm, as the Germans say, for April 2022. That means not good. However, the blog saw improvements. So with the ups and downs, we learn that the ship does rock with the tides.
During the month of March we made some changes to our daily budget which resulted in dramatic increase in clicks and impressions and a concomitant increase in the cost of our ads, while the CPC, or cost-per-click, did not decrease proportionally
During December, we saw the number of clicks and impressions decrease in relation to the preceding month. This is not surprising because December is a month where business seems to enter a kind of lull.
Fashion photographer Alicia Stepp works with Wonderful Machine consultant Ashley Vaught to perform an SEO audit of her elegant WordPress website. After the audit, Ashley identified some areas for improvement and she implemented some of his recommendations on her site.
Wonderful Machine uses its Google Ads campaign to promote our photographer directory, and during the month of November, the ads were not as effective as they had been in October, but are showing longer growth.
Despite warmer than usual temperatures, October’s analytics report showed that photography clients were busy searching our website for photographers — all traffic indicators were in the pink, as they say.