I was lucky enough to start working with Kat when she became a Wonderful Machine member photographer. After looking at her site I had a few ideas for improving her presentation to attract clients. And not only in Milwaukee but in Chicago as well! A complete branding overhaul was needed, so she went with our BaM! Plan.
It was clear from the start that Kat is immensely talented. She has a way of capturing her subjects that immediately engages the viewer. After a phone call, I learned that she was giving most of her attention to her young family. While her family is still her biggest priority, she’s decided to take charge of her career again. Kat wanted to make immediate and major changes and she wanted these changes to happen before the new year. Luckily, Wonderful Machine was able to step in and help. We discussed the things she wanted to accomplish and her timeline. We decided that along with the BaM! Plan, a web edit, print portfolio, emailer, and client list build would put her in a great position to hit the ground running.
With the BaM! Plan, I was able to give Kat feedback on how she should be marketing herself and how to manage it long-term. For so many photographers, marketing tends to get put on the back burner when you’re busy with everything else. I devised a monthly calendar that broke down the changes Kat needed to make, while still keeping it manageable with her other responsibilities.
Next up was a web edit with Stacy Swiderski and an emailer design with Samantha McCafferty. It was clear that Kat’s strength was in her ability to tell a story with her images and as such, her edit should reflect that. By grouping her images into stories rather than genres, Kat appeals to a wide range of clients. Below is what Kat had to say about her experience working with Stacy on her edit.
Editing and choosing a portfolio can be one of the hardest things to do and it felt great to get the support from a super skilled and experienced photo editor, Stacy Swiderski, at Wonderful Machine. I threw hundreds of images at her and we combed through them all and reorganized the website overall. I was sad to see some things go, but it was time to cull, and I am very pleased with how it all turned out!
Once the web edit was underway, it was easy for the rest of the Branding Overhaul to fall into place. Samantha had great content and branding to design an emailer. Meanwhile, Stacy was able to easily put together a printed portfolio for Kat to show to potential clients.
For the last part of the Branding Overhaul we did a client list build to get her started on reaching out to the right clients. Kat has a great career that she’s cultivated in the Milwaukee area. She wanted to keep those clients as well as reach out to bigger agencies in the Chicago area. Luckily, Chicago is close to her. Kat’s caliber of work makes her a great fit for agencies like DDB Chicago, Geometry Global, and Wunderman.
Overall, working with Kat was a dream. From the very first conversation the entire team was on the same page as to what direction she should take her career. Her never-ending positivity and friendly nature made it a breeze to communicate with her and kept all of us excited to see the finished project.
Kat sent us some positive feedback once her overhaul was complete:
With the changes I have made so far, I really feel way more confident about my work and skills. My brand looks better and it has helped me to negotiate better with my clients. I don’t feel as much of an “up and comer” and I have asked and received rates that are much, much, much better. Woohoo!