January’s emailers began in a sweet way with Creative in Place: What’s the Buzz and ended high atop a New York skyscraper, with Evan Joseph‘s Summit One Vanderbilt project.
You can find companion articles for these emailers, Creative in Place: What’s the Buzz in our Published blog and Shoot Production: Summit One Vanderbilt, on our Intel blog. Here are the analytics:
- We sent out our What’s the Buzz emailer featuring honey bees, beekeepers and apiaries to 17,196 clients, with an average open rate of 22.2% and a lower-than-average click rate of 1.3%.
- Our Summit One Vanderbilt emailer made its way to the inboxes of 17, 256 clients. The open rate was a whopping 42.8%, with a click rate of 5%.
Need help with your email promotions? Reach out to our project managers.