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In July, our website welcomed 8.9K visitors who viewed 124K pages. Each visitor spent an average time of 2 minutes and 9 seconds interacting with our content.
The Reports Snapshot offers a comprehensive view of our website traffic. It outlines the aggregate number of users, count of new users, and depicts the average duration of their interactions on our platform.
Compared to our average over the past 12 months, there was a slight drop in our website traffic for July, registering 8.9K visitors. Of these, 8.4K were first-time visitors. The average interaction duration for each user was 2 minutes and 9 seconds, calculated by dividing the total time spent on the site by the number of users.
The following table compares the July traffic with our 12-month average.
| Analytics category | July 2023 | 12-Month Average | % Change |
| Users | 8.9K | 9.0K | -1.1 |
| New users | 8.4K | 8.9K | -5.6 |
| Average engagement time | 2m 09s | 2m 10s | +0.8 |
The Demographics Overview tool within Google Analytics 4 provides a comprehensive portrayal of our website users’ profiles. It includes details about their geographical locations down to the country and city level, as well as insights into their gender and language preferences.
In July, approximately 59% of the visitors to our website originated from the United States, followed by the United Kingdom, Canada, India, and Germany.
Looking at cities, New York led as the city with the highest number of our website’s users. It was followed by London, Los Angeles. Coming in fourth place, with 173 users was Ashburn, Virginia. This is a mystery for us since it’s such a small city and since we only have a few people in our database who live there. We will report back to you if we solve this (please let us know if you have any ideas).
The Traffic Acquisition report offers valuable insights into how users are finding and arriving at our website.
The main sources of traffic in July were Organic Search, Direct, Email, Organic Social, and Referral.
The report on Social Media Traffic illustrates the number of visitors who navigated to our website by clicking links on our social media pages.
In July, we had 473 users arriving at our site through various social media channels. The detailed distribution of traffic generated from these platforms is as follows:
Here’s a breakdown of the metrics we monitor for our ‘Find Photographers’ page.
| Analytics category | July 2023 | 11-month average | % change |
| Users | 1.0K | 0.9K | +11.1 |
| Views | 4.1K | 4.4K | -6.8 |
| Views per user | 4.1 | 4.9 | -16.3 |
In July, there was a slight increase in users on our Find Photographers page compared to our 11-month average. Our Find Photographers search page saw a total of 1.7K users, of which 1.0K users performed a search, with each search averaging about 4.1 page views. One page view might involve a single search or span several pages of search results, with each page showing up to 25 photographer profiles.
We provide our users with two unique ways to search for photographers. They can either browse through photographer galleries or search through individual photographer profiles. While the profile view presents users with a concise view of each photographer’s information, other users prefer to browse through galleries of images. What follows is a comparison of the usage between the ‘Find Photographers’ and ‘Browse Photographers’ pages.
| Type | Searches | Users |
| List | 3.2K | 583 |
| Browse | 0.9K | 449 |
In July, we noted that 1.2K users interacted with the ‘Find’ button, cumulatively accounting for 6.3K clicks on the said button. Let’s proceed to explore the detailed breakdown.
| Page | Clicks | Users |
| Find Photographers | 2.7K | 713 |
| Find Clients | 1.0K | 32 |
| Find Crew | 667 | 158 |
| Homepage | 579 | 449 |
| Read Published | 503 | 55 |
| Read Intel | 381 | 90 |
| Find Resources | 269 | 5 |
| Find Agents | 160 | 9 |
| Read | 115 | 34 |
| Find Unpublished | 9 | 6 |
We saw engagement from 632 users with the photographer profiles. This engagement is characterized by clicking on elements such as their website, email, phone number, Instagram profile, LinkedIn profile, about section, and more. These 632 users collectively contributed to a total of 5.4K actions. Following is a detailed breakdown of these engagements.
| Link type | Clicks | Users |
| Website | 3.4K | 487 |
| 610 | 152 | |
| About | 461 | 89 |
| 354 | 50 | |
| 219 | 69 | |
| Unpublished | 61 | 28 |
| Phone | 44 | 15 |
| Agent | 11 | 4 |
| BTS | 10 | 8 |
| IMDB | 4 | 2 |
| Wikipedia | 4 | 3 |
| Ambassador | 1 | 1 |
| IWMF | 1 | 1 |
Our blog articles and static web pages fulfill a twofold function. They not only provide useful information to our existing users but also act as searchable content to draw new visitors to our website. Our Published and Intel blog pieces garnered 47.4K views, whereas the rest of our website pages attracted 99.4K views.
| Analytics category | July 2023 | 12-month average | % change |
| Article pages views | 30.9K | 32.0K | -3.4 |
| Find pages views | 52.6K | 52.8K | -0.4 |
| Static pages views | 40.2K | 35.9K | +12.0 |
The top 5 articles on our Intel blog in July were:
The top 5 articles on our Published blog in July were:
The top 5 Photographer Spotlight articles in July were:
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!