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Analytics: March 2023

BY Josip Hotovec 5 April 2023
Intel, Report Card, Analytics

In March, our website attracted 12.2K users who, on average, spent 1 minute and 57 seconds interacting with our site.

Reports Snapshot

The Reports Snapshot summarizes our website’s traffic, encompassing data on the total count of users, new users, and the average duration of their engagement with our site.

WonderfulMachine.com’s traffic overview for March 2023 from Google Analytics 4
WonderfulMachine.com’s traffic overview for March 2023 from Google Analytics 4

In March, our website witnessed sustained expansion, with a total of 12.2K Users visiting our site. Among them, 11.4K were New users who accessed our website for the first time. The average engagement time in March was 1 minute and 57 seconds, calculated by dividing the total time Users spent on our website by the number of Users.

The table below compares the traffic in March and our ten-month average.

Analytics categoryMarch 202310-Month Average% Change
Users12.2K8.9K+37.1
New users11.4K8.9K+28.1
Average engagement time1m 57s2m 03s-4.9

Demographics Overview

The Demographics Overview feature of Google Analytics 4 covers a comprehensive snapshot of our website’s user profile, including information on their location (countries and cities), gender, and language.

WonderfulMachine.com’s demographics overview for March 2023 from Google Analytics 4
WonderfulMachine.com’s demographics overview for March 2023 from Google Analytics 4

In March, around 65% of our users were from the United States, while the remaining 35% were from other countries. Our users’ top five countries of origin were the United States, the United Kingdom, Canada, India, and Germany.

In terms of the top five cities where our users reside, New York retains its position as our leading city, succeeded by London, Los Angeles, Ashburn, and Chicago.

Traffic Acquisition

The Traffic Acquisition report provides valuable insights into the ways in which users discovered our website.

WonderfulMachine.com’s user acquisition overview for March 2023 from Google Analytics 4
WonderfulMachine.com’s user acquisition overview for March 2023 from Google Analytics 4

Our top traffic sources in March were Organic Search, Direct, Email, Organic Social, and Referral.

  • Organic Search (51%): Refers to visitors who discovered our website via search engines such as Google.
  • Direct (28%): Users who landed on our website by directly entering our URL into their browser or by using a bookmark.
  • Email (11%): Represents visitors who clicked on links in emails, such as our MailChimp campaigns, to arrive at our website.
  • Organic Social (7%): Traffic originating from social media platforms such as Pinterest, Facebook, YouTube, and Instagram.
  • Referral (3%): Clicks on links from other websites that directed traffic to our website.

Social Media Traffic

The Social Media Traffic Report exhibits the count of users who landed on our website by clicking links on our social media platforms.

Overall, 610 users arrived at our website through social media in March. The following is a breakdown of the social media traffic:

  • Instagram – 209
  • Linkedin – 193
  • Facebook – 137
  • Pinterest – 57
  • Youtube – 10
  • Twitter – 4

Find Photographers

Here is a breakdown of the metrics we track for our Find Photographers page.

Analytics categoryMarch 20236-month average% change
Users1.4K1.0K+40.0
Views5.5K4.8K+14.6
Views per user3.94.9-20.4

In March, our Find Photographers page witnessed a slight increase in usage, with 1.4K individuals using our photographer search feature, with an average of 3.9 page views per person. Each page view could indicate a single search or multiple search result pages, with each page displaying up to 25 search results.

WonderfulMachine.com’s home page with Find Photographers feature in March 2023
WonderfulMachine.com’s home page with the Find Photographers section

Compared to our 6-month average, photographer searches increased by 40% in March. We attribute the growth to implementing the photographer search option on our home page. By providing this new feature, we have made it easier for our users to find and connect with photographers. We are pleased to see the positive impact of a new addition and will continue to strive towards enhancing the user experience on our website.

Blog and Static Pages

Our blog posts and static pages fulfill a dual role, presenting helpful information for our users while simultaneously serving as searchable content to draw in new visitors to our site. Collectively, our Published and Intel blog articles accumulated 48.8K views. Moreover, the views on our other website pages had a total of 116.2K views.

Analytics categoryMarch 20236-month average% change
Published and Intel blog views48.8K36.2K+34.8
Other pages views116.2K98.1K+18.5

The top 5 articles on our Intel blog in March were:

  • Expert Advice: Writing a Photographer Bio
  • Expert Advice: A Guide To Photo Contests And Grants
  • Expert Advice: Google Analytics Setup
  • Pricing & Negotiating: Marketing Materials For A Medical Device/Software Manufacturer
  • Specialty: What Is Industrial Photography

The top 5 articles on our Published blog in March were:

  • Teri Campbell Experiments with AI Photography
  • 13 Best Food Photographers in New York City
  • 17 Best Lifestyle Photographers in Los Angeles
  • David Lewis Taylor Spends Precious Time With Modern Luxury
  • Nicole Franco Documents “Narcos: Mexico” For Netflix

Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!

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P.O. Box 790 Narberth, PA 19072
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