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Design: A New Mark for Mark Menditto

BY Wonderful Machine 4 April 2014
Intel, Case Studies, Design, Logos & Wordmarks

Photographer Mark Menditto and I very quickly developed a rapport after I helped him avoid a wordmark that was already being used by another colorful character. Mark was looking for a new graphic identity to match his photographic identity that was as modern and chic as it was inviting and friendly. After some friendly phone conversation and witty banter, I got to work on some options for Mark.

Looking at Mark’s old logo, I couldn’t help but notice a missed opportunity. Mark was in the unique category of people who share the same letter for their first and last name. Because M is a symmetrical letter, this creates the opportunity to play with the letterform and create some options that capitalize on this.

Mark Menditto logo options
Logo design ideas

After a bit of back and forth, we found a logo that seemed to be exactly the type of branding Mark had been wanting.

Mark-Logo-final

We then began working on trying to find the correct color palette to compliment the logo.

Mark-Logos-Color_Options
Testing new color palettes

We experimented with several options but ultimately we decided on something subtle with just a single splash of color (below). We felt this would not only serve his brand, but best compliment his work.

Mark-Logo-final-blue

Mark was so pleased with the impressive results, we began working towards creating a full stationery set with one goal in mind…letterpress. When all was said and done, Mark was kind enough to send us here at WM a note along with some of his fantastic letter-pressed stationery. Check out the final results below:

menditto_all_final
Menditto_letterhead_final_vert
menditto_label_2
menditto_business_cards_final_sideways
Mark's new wordmark on his stationary
Mark’s new wordmark on his stationery

For more information about our design services, please visit our consulting page or reach out to us anytime!

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