Wonderful Machine lead designer Lindsay Thompson lets her creativity soar in a dynamic project, creating a print promo with photographer Clay Cook. This simple sketchbook became a masterpiece with custom elements such as white foil, wire-o binding, rough edges, and a matte finish.
Eric Tate’s company Peak Visual came to Wonderful Machine to get all of their marketing gears in place. We assisted Eric with promo design, copy, and a client list build. Resident designer Lindsay Thompson’s focus was the print promo and emailer design.
Wonderful Machine’s Honore Brown and Christine Hughes help Louisville-based Clay Cook put together print promos for his humanitarian and commercial work. Honore helmed the edit, while Christine handled the design.
Josh Anderson is the perfect client: cool, calm, and collected. He had an idea of what he wanted when he initially approached me about designing a print mailer, but it needed some bending and molding in order to bring it to life.
Earlier this year, Julien McRoberts came to us with a project covering an iconic subject: Route 66. Julien began documenting the Main Street of America—one of the country’s original highways—a few years ago for a tourism project. Julien wanted to turn this mass of US 66 pictures into a marketing piece, and there was great opportunity in the source material: postcards.
Rebecca Stumpf — she’s warm, delightful, and an all around great person. And so are her images. Her branding, on the other hand, needed some work. Realizing this, Rebecca approached Wonderful Machine looking for some help. She wanted a new word mark, postcard design, emailer template, and business card redesign. Taking on the project, I made sure to do my part to make Rebecca’s marketing materials shine as much as her personality.
Salt Lake City-based Brandon Flint came to us looking for a new print promo. He had a previous card layout but, while pleased with the design, felt the photo selection didn’t represent his work as a whole. As we talked more, I saw the bigger picture. Brandon didn’t just want new photo selects—he wanted a card he would be excited to mail and hand to clients. I saw this as an opportunity.
In hindsight, Dom Romney’s portfolio might have gotten a bit out of hand, but this can happen when an enthusiastic photographer is willing to entertain pretty much any idea I throw their way. What started out as a simple portfolio edit is now a portfolio/leave behind/mailer/powerhouse.
Wonderful Machine has a staff of photo editors, designers, writers, marketing specialists, SEO consultants, and producers who help photographers with every aspect of their photography business. We share stories about those projects as well as other helpful articles on our Intel blog.