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Going into the second half of 2024 we look to the future of social media before diving into the analytics from our platforms for July.

Instagram’s new focus in June is that DMs now boost your reach. Making your posts share-worthy will help you climb the algorithm ladder.

In May 2024, our Instagram reach increased by 21.8%, as we maintained our existing strategy on the social media platform.

The social media space received a major shakeup in April 2024 as Instagram announced a change to its algorithm benefiting photographers.

Our Instagram page crossed the 18,000-follower mark this month, a notable milestone on the social media platform.

This month, our social media numbers took a slight dip from January’s highs, with our IG reach coming in just below 10k.

We started the new year by reaching 13,084 accounts on Instagram, a 26.7% increase compared to December 2023.

Our Instagram reach crossed the 10k mark this December, which is a high point for our primary social media platform.

Despite the holiday season kickoff, our social media reach saw a notable 9.7% increase on Instagram in November 2023.

Our October social media strategy of posting more frequently and leveraging partnerships led to a gain of 414 new followers on Instagram.

We saw a 34% reach increase in non-followers on IG, while LinkedIn page views surged and YouTube experiments yielded positive results.

Last month, our Instagram account had a 72% increase in reach compared to July, with our content being seen by 7,301 accounts.

Social Media’s most viral event of July had to be the Twitter rebrand. On July 23, Twitter was suddenly transformed into “X”.

Last month our Instagram profile had 1,023 profile visits, a 13% increase from May. Additionally, we had 202 new followers.

Social media analytics can unlock valuable insights, driving strategic decisions and enhancing engagement in the digital landscape.

At Wonderful Machine, we try to stay as much up to date as we can with the ever-changing world of Social Media as platforms are always trying to ‘improve’ their algorithms. What we can say with 100% certainty is that consistency is key.

This month we gained 108 followers on Instagram and saw an increased reach and page visits on our Linkedin, Facebook, and Pinterest accounts.

With billions of active users across the globe, social media platforms have become a goldmine of data and insights, enabling businesses to understand their audience better and with that understand what kind of content will perform better. It’s important to bear in mind that social media is a continually evolving industry and demands continuous attention and online presence to keep pace with its developments.

When it comes to the most engaging content on our Social Media Platforms, videos and photographs were the most popular, with Instagram being the platform of choice for photographs and YouTube being the top choice for videos. Using polls in Instagram stories appears to be a great way to gain insights into how our audience is responding to our content. It can also help identify what content resonates most with the followers.

The majority of our social media platforms gave the gift of progress in their respective algorithms this holiday season. Let’s take a closer look at how we performed on each one.

We gained new followers on Instagram and LinkedIn, but Pinterest was our top-performing social media platform in November.

October was full of tricks and treats: our main Instagram was hacked and retrieved, and we saw progress on Facebook and LinkedIn.

While our main Instagram adjusted to the loss of interactive story polls, Pinterest and LinkedIn’s analytics improved all around.

For the most part, analytics remained steady throughout August, while Wonderful Machine launched a second Instagram, Wonderful at Work.

Instagram gained 145 new followers, watch time on YouTube nearly doubled, and Pinterest’s engagement increased by +8.3%.